Meet Ziggy Santa's Little Helper, the cheeriest elf in Santa’s workshop and your new cuddle-sidekick for the season.

Designed in Sweden by Bukowski Bears, Ziggy is decked out in a plush red elf suit with a jingly, pom‑tipped hat, candy‑stripe sleeves, and a tiny belt buckle for extra festive flair.

His snowy‑white face, twinkly embroidered eyes, and velvety mittens and booties make him irresistibly sweet from stocking to sleigh ride.